Ten major tech publications lost a combined 65 million monthly Google visits between their peaks and January 2026. Four lost over 85% of their traffic. The same pattern appears in personal finance (NerdWallet, -73%) and health publishing (Healthline, -50%). The steepest declines coincide with the expansion of AI Overviews, increased Reddit rankings for commercial keywords, and growing use of AI assistants for product research.
logging them, and calculating totals. But it was now all under computer control,
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